Creative Direction | Complete Game Design
Louis Vuitton wished to celebrate the 200th birthday of its founder with an interactive and immersive experience for new and old fans alike to learn about the history of both the man and the maison. What began as an AR-based gallery experience intended for live activations around the world had to suddenly pivot with the onset of the COVID-19 pandemic into something people could still engage with while social distancing at home.
We developed an original six-level platform game featuring custom art, animation, and music that launched on both iOS and Android. The game was so successful that an expansion was commissioned and released one year later. And with the pandemic winding down, we came full circle to adapt the art of the game back into an immersive gallery experience as part of LV's exhibition in the 2022 edition of Les Journées Particulières.
RELEASE DATE: 2021-2022